| Website | sugarrae.com |
| @sugarrae |
Rae Hoffman-Dolan is Co-Founder and Chief Executive Officer for MFE Interactive.
In 1997 Rae started a small website about her son and his medical condition that became one of the first international support groups on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is website auditing and advanced organic link development relating to all of the major engines. Rae is also considered one of the leading minds in affiliate branding techniques.
Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies, Affiliate Summit and SMX. Rae was recently listed in the Invesp Top 100 Most Influential Online Marketers of 2008 and 2009 and named one of the Top Ten Women of 2008 in Canadian Social Media and one of the top 50 people in blogging by Income diary in 2010.
Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog.
