Pietro leads the sales and business development strategy around the world in B! 7 Regions: Italy & Mediterranean, UK & Int’l, Iberia, France, Latin America, GSA (Germany, Switzerland & Austria) and US. With his strong 7 regional teams, he is responsible for P&L targets, rolling out new services, continuously optimising customer retention and new customer acquisitions strategies, developing long term profitable relationships with Operators and Media partners, as well as assertively imposing the Blinko brand presence throughout the Regions. One of the founding Members of Buongiorno and formerly President Central Europe, before joining the Company Pietro De Nardis matured significant experience in the Fast Moving Consumer Goods holding key responsibilities in the marketing dept of companies like Unilever, Barilla and Bolton Group. Pietro received his degree, magna cum laude, in Economics and Commerce at the Parma University.
