Pieter is the CEO and one of the four co-founders of Clickatell the leading SMS website in the world . Starting his career in 1997 in the optometry field; Pieter has over 10 years of sales, new business management and product development experience under his belt. During this time, he took a radical shift in his career and accepted the opportunity for a partnership offer and moved into the IT sector. He joined Micrologix in 1999, whereby his primary responsibilities included the identifying of internet-related opportunities and the management of its e-commerce strategy.
Pieter recognized early in the game the need for a single point of entry for global text delivery was essential for market penetration and adoption of this new mobile technology. So in February 2000, Pieter made the decision to invest in developing mobile communication strategies and became a founding member and CEO of Clickatell. Today, Clickatell is recognized as a worldwide leader in mobile messaging providing services to over 10,000 enterprises in a variety of industries.
Pieter participates in various forums and interest groups including but not limited to the GSM Association (www.gsm.org), Wireless Internet Caucus (www.ctia.org), Open Mobile Alliance (www.openmobilealliance.org), Wireless Application Service Provider Association (www.waspa.org.za) and the Mobile Data Association (www.mda-mobiledata.org).