Pier Ludovico Bancale is the Founder and CEO of BootB, a web startup that serves as a pitching engine to connect brands and creative talents.
Born in 1968, Bancale is a marketing executive/dinosaurus with 20 years of experience -working for companies such as Johnson & Johnson, Colgate-Palmolive, Lâ€™Oreal- who jumped out of the offline world to go online.
He designed a universal tool serving via crowdsourcing the needs of companies in search of creativity - mainly under the form of advertising, marketing concepts and design. With the strong belief that creativity has no boundaries and exists everywhere, BootB addresses people in 14 languages, so as to offer the most diversified product to the companies and incredible opportunities not only to professional creatives but to all talented people that are passionate about creativity.
Before starting up BootB Pier Ludovico has done almost every marketing experience in fast moving consumer goods, long lasting ones, professional products, selective channels and services.
About the reason to launch BootB Pier Ludovico said: â€œAll my life I developed innovative business solutions, promoting them from shop-floor to board level. I wanted to bring the board down to the shop floor and this can happen only in the internet virtual & democratic world. The creative industries cannot resist forever to the internet revolution: thatâ€™s the reason for creating the BootB Republic. Cheaper (democratic), faster (virtual), better (revolutionary)â€.