Oâ€™Neill is director of Network Strategy at VideoEgg, where he focuses on AttentionRank, a new optimization approach introduced in May 2009 that identifies when and where users are most receptive to a brandâ€™s messageâ€”evaluating media not on an impression basis but on its ability to capture attention. In addition, Oâ€™Neill will be responsible for evaluating the relationship between performance metrics and design characteristics in order to develop data-driven design methodologies for the companyâ€™s creative studio. He will also focus on quantifying the ROI, purchase intent and value of performance-driven ads.
Before joining VideoEgg, Oâ€™Neill was a technical director of research and development for Advertising.com. Prior to Advertising.com, he worked for several years as an independent consultant solving operational business problems with optimization software for clients like Siemens, United Airlines, Verizon, Johnson & Johnson and Toyota.