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Phil Askey founded dpreview.com with his wife Joanna in December 1998. The site quickly grew to become the largest digital photography destination with over 8 million unique visitors per month. In April 2007 dpreview was acquired by Amazon.com and Phil continued to work for them as director for three years in which time the company grew from a four person team to eleven people.

Phil has now founded two new businesses; Gadget Juice (www.gadgetjuice.com) a mobile app development company and zemotoring (www.zemotoring.com) a site dedicated to electric powered vehicles.

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