Petra Johansson / [twistedtree] (http://www.twistedtree.co.uk)
Event management and event sales professional working across business to business events in the digital, technology, creative and financial sectors.
Petra runs events company TwistedTree since 2007, and is a co-founder of 2Pears.
Petra holds a MBA from Lund University from Lund University in Sweden and has more than 11 years experience from the business to business events industry ranging from delegate, media and sponsorship sales at organisations including IIR Conferences, Incisive Media, and Financial News. She has managed profitable events from the concept stage researching a topic, through speaker recruitment, sponsorship sales, marketing and on-the-day event management and execution, to post-event follow up and rebookings.