| Columbia University, M.F.A. | |
| Writing | |
| Cornell University, B.S. | |
| Industrial & Labor Relations |
Peter Storck oversees strategic research at House Party, where his role is to analyze the effectiveness of House Party campaigns to help brands strengthen their marketing mix.
A noted innovator on ways to measure new markets and methodologies, Peter’s expertise in digital marketing has been featured at many industry conferences, and in media such as CNN, The New York Times, The Wall Street Journal, Business Week and Advertising Age.
Before joining House Party, Peter founded Points North Group, providing strategic research and insights to top tech, media and marketing companies such as Google, Disney, Dell and many others.
Prior to that, Peter served as President of Jupiter Research, which he helped build into a premiere syndicated research business, including launching and directing the firm’s online advertising practice — the first of its kind in the world. He has served on state and national political campaigns, and as an advisor in Congress.
Peter holds an M.F.A. in Writing from Columbia University and a B.S. in Industrial & Labor Relations from Cornell University.
