Person Details


Peter Norwood is Chief Operating Officer at Adometry.

A seasoned industry executive, Mr. Norwood has played a foundational role as a senior executive in a number of early stage technology companies. He was the first executive hired by the founders at Adometry. In his capacity as COO, he helped to recruit and build the team and the products. He continues to manage all of R&D, Operations and Client Services for Adometry. Prior to Adometry, he served as Senior Vice President of Products and Services at WholeSecurity, a company that was focused on detecting crimeware and online fraud and was acquired by Symantec in 2005. There he managed and oversaw all aspects of R&D as well as technical support and operations.

Before joining WholeSecurity, Mr. Norwood was a venture partner at TL Ventures in Austin, Texas, where he performed due diligence, led funding activities and sat on the board of directors for several early-stage software companies. He previously served as chief executive officer of Reliant Data Systems, a company that was acquired by Compuware. Prior to Reliant, he was Vice President of Development at Tivoli Systems where he was one of the first employees and helped build the company until it had its IPO and was acquired by IBM.

Prior to his career in executive management of early stage technology startups, Mr. Norwood managed all software development at Tandem Computers Austin division responsible for innovative fault tolerant UNIX systems. He started his career at Bell Laboratories in New Jersey as a Member of Technical Staff. He holds an MSEE from the University of Texas at Austin and BA from Haverford College.

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