| Dartmouth College, Graduate |
Peter is a Managing Director of BrandJourney Capital. He is also the President and founder of BrandJuice www.brandjuice.com.
Peter has twenty years of brand management and new product development experience and is proud of BrandJuice’s success in helping clients grow their businesses. His perspective is valued by leaders of major brand-driven organizations such as Procter & Gamble, The Clorox Company, General Mills and Pepsi.
Peter offers clients and portfolio companies a depth of insight and experience from many years of bringing new products to market and developing unique positioning strategies. His leadership style blends expertise in entrepreneurship, consumer insight, business strategy and creative problem solving.
Peter spent the first seven years of his career at the Clorox Company, one of America’s top brand management training grounds. While working in Brand Management, he built a variety of category-leading household brands such as KC Masterpiece, Clorox Bleach, Soft Scrub, Clorox Clean-Up and Formula 409. He also played an integral role in the acquisitions of Pine Sol and S.O.S., and launched new products that now represent more than $100+ million in annual Clorox sales.
