Peter is a seasoned media and marketing executive with experience in both startups and multi-billion dollar public companies. He has had three successful exits as a CEO (DevX, About.com, and AllBusiness) and one as an independent director (Pluck) since 2003. Peter joined Goodmail in May of 2008 from IAC, where he oversaw that company's media properties and ad sales operations. In this role, he oversaw IAC Advertising Solutions as well as Ask.com, Citysearch, Evite, Pronto, and IAC Mobile. Peter led the re-launch of AllBusiness.com as a fast-growing web media and e-commerce business. Under his leadership, AllBusiness.com led the development of a completely new publishing platform for small businesses, while continuing to achieve accelerated site performance. AllBusiness was acquired by Dun & Bradstreet in the fall of 2007.
Prior to that, Peter was CEO of About.com where he pioneered the company's turnaround, turning it into the fastest growing large site on the web. He also led the sale of About.com to the New York Times Company for $410 million in 2005. Prior to About.com, he served as President and Chief Executive Officer of DevX.com, Inc., an Internet media company serving software developers that was later acquired by JupiterMedia Corporation. Mr. Horan spent 10 years at International Data Group, a leading global technology media company, where he spearheaded relationships with top advertisers on a worldwide basis, and also served as Senior Vice President and Publisher of Computerworld. Prior to that Mr. Horan spent more than 15 years in senior account management roles at leading advertising agencies, including BBDO and Ogilvy & Mather.
He has a BA in English from Santa Clara University and an MBA from San Francisco State University.
President and COO
May, 2012 - Current (over 4 years)
Jun, 2011 - Current (over 5 years)
Member, Board of DIrectors
2011 - Current (over 5 years)
Member, Board of DIrectors
Aug, 2008 - Current (about 8 years)
Board & Advisor Roles (6)Update
|Jan 5, 2016||WSJ - ATD - More Marketers Offer Incentives for Watching Ads|
|Dec 3, 2015||Business Wire - Sailthru Welcomes Jeff Jarvis, Larry Kramer and Peter Horan to a Fireside Chat on the Future of Media on December 8, 2015|
|Apr 16, 2014||TechCrunch - Talkwheel Raises $1.2M To Visualize Customer Conversations Across The Web|
|Apr 30, 2013||TechCrunch - HealthyOut Is Like A Personal Nutritionist For Healthy Food Deliveries|
|Apr 8, 2013||Alley Watch - Blueprint Health Demo Day: The Intersection of ‘R’ and ‘Rx’|
|Apr 4, 2013||Gigaom - Surgical gaming and handwashing police: 5 Blueprint Health startups to watch|
|Aug 26, 2012||CNet - New York Times Co. to sell About.com to Barry Diller's IAC - CNET|
|Aug 21, 2012||CNet - Barry Diller gets into bidding war for About.com, report says - CNET|