Peter Daboll is the CEO of Bunchball, where he started in December 2008.
Prior to working at Bunchball, Daboll served from 2006 to 2008 as Chief of insights and Head of global research of Yahoo! Inc. Mr. Daboll worked as President and Chief Executive Officer of Comscore Media Metrix, Inc., the audience measurement division of Comscore Networks, Inc. Prior to joining comScore Networks, Mr. Daboll served as President of Sales and Client Services at MarketTools, a firm specializing in online primary marketing research. Before joining MarketTools, Mr. Daboll served as President and Chief Operating Officer of Advertising.com, a leader in providing online marketing solutions across Web, wireless, and e-mail platforms. Mr. Daboll served as Chief Operating Officer of MediaPlan.com, a multi-channel media planning software company, and Founder of Consumer Science and Modeling Group, which built proprietary analytical techniques to quantify the effectiveness of marketing spending. He also held senior management positions for twelve years at Information Resources, Inc. and ACNielsen, the two largest market research firms in the United States. Mr. Daboll received his H.B.A. from the University of Western Ontario and his M.B.A. from York University.