Primary Role
Co-Founder & Head of Product at BrandYourself
Syracuse University

Person Details


Pete Kistler is the Co-Founder and Head of Product of, the first do-it-yourself platform that makes it easy for anyone to take control of their own search results.

His company has been called:

      • Top 100 Startups With a CEO Under 30 (The White House)

      • Fastest Growing Online Reputation Management Company (The Agency 100 List)

      • Top Booststrapped Startup at SXSW (SXSW)

      • Top 5 Hottest Web App at SXSW (PCWorld)

      • Top 5 Collegiate Startup (Entrepreneur Magazine)

      • Top 100 Most Innovative College Startups in the U.S. (Kairos Society)

Pete was named the Young Entrepreneur of 2011 by the Small Business Association and named one of the Top 5 College Entrepreneurs of 2009 by Entrepreneur Magazine.

Pete is cited as a leading Online Reputation Management expert for millenials, one of the Top 30 Definitive Personal Branding Experts on Twitter, and was a judge for the 2009 Personal Brand Awards.

In 2010 Pete wrote the Wednesday column for the nationally acclaimed Personal Branding Blog, which is consistently ranked a Top 50 Marketing Blog in the World by AdAge, the #1 job blog by CareerBuilder in 2008, and syndicated by Forbes, Reuters and Fox Business.

Pete is also the co-author of the book "Career Launchpad" (Perry, 2009) and "From Tweet To Hired" (Brand-Yourself, 2010). Google him to connect on Twitter, LinkedIn, and his personal site.

Pete is passionate about using technology to make life simpler, easier and happier. He spends his time dreaming about and building tools that let us spend more time on the things we love.

Learn more about Pete at

Pete is from Needham, MA with an education in Information Management & Technology and Psychology from the iSchool at Syracuse University.

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