Working as a web technology consultant in mid 2005, Pete Cashmore founded Mashable from an unlikely location: a small town in the north of Scotland. Focusing on up-to-the-minute news on social networks and new websites, it rapidly grew to be one of the top 10 blogs in the world according to the blog ranking service Technorati. The site’s writers have been quoted in The New York Times, The Washington Post and hundreds of technology publications. Pete was selected as a Top 25 Forbes Web Celeb in 2007, while Mashable was chosen as a must-read site by both Fast Company and PC Magazine. In mid 2007, BusinessWeek featured Mashable as one of the world’s most profitable blogs. Pete divides his time between San Francisco, the UK and technology events around the US, including Mashable meetups in Los Angeles and New York.