Pedro Sostre is an Internet entrepreneur that owns several businesses including DriveCMS, and enterprise-level content management system, Sostre & Associates, a design and development firm, and several others.
Pedro is a columnist for Revenue magazine and co-author of Web Analytics for Dummies, released by Wiley publishing in 2007. His design theory, Conversion Design, provides a formula for using design in the new media world to increase the effectiveness of web sites and applications.
