Causata
Paul Phillips is the founder and CEO of Causata, and is a pioneer in helping companies to win by becoming more data driven. He’s also an experienced entrepreneur with a track record for building world-class companies. In 2000 he founded Touch Clarity, a software company that developed the online content targeting platform that was to become the platform of choice for the largest consumer Financial Service companies, including Amex, Wells Fargo, and Bank of America.
Following the acquisition of Touch Clarity, Paul worked as VP Testing and Targeting at Omniture Inc. until 2008. Prior to 2000 he was a Managing Director for Urban Science, a retail network planning and database marketing company that had an outstanding data mining team that won the KDD Cup twice. Paul is a frequent speaker at conferences about marketing, customer experience and analytics. He also maintains a close relationship with the academic community - most recently as part of the Strategic Advisory Council for PASCAL, an initiative for advancing the sharing of knowledge relating to pattern analysis and statistical computational learning.
Paul holds a BSc from Bristol University.
