Primary Role
Growth Hacker at SEO'Brien
W. P. Carey School of Business

Person Details


Paul is a seasoned online marketer having directed Advertising Solutions for Yahoo! and later running online marketing for HP’s eCommerce business.

In 2010, Paul O’Brien relocated to Austin’s entrepreneur community from Silicon Valley where he launched a series of startups in local search, crowdsourcing, web-based accounting, payments, and social intelligence. In Austin he continues to work as a fractional CMO in marketing, business development, project management, and product management, for businesses of all sizes; and is the founder of, matching people and work spaces.

Following his work with Hewlett-Packard, O’Brien brought search and marketing expertise to startups such as (Sold to GoDaddy) and Zvents (sold to eBay’s Stubhub). That work is a reflection of Paul’s impact in e-commerce, marketing, entrepreneurship, and search; in both B2B and B2C markets. More than the business side, O’Brien has consulted with various web properties, designing and developing web sites, online communities, e-commerce stores, and web services. Paul was featured in the book, Online Marketing Heroes, and continues to blog here, at

Experience (14)


Education (2)