Paul covers the digital media sector with a strong specialization in the game sector including console (XBLA, PSN & WiiWare), digital distribution, games on demand, online game, MMO & MMORPG, free to play/ microtransaction games, social game networks, mobile games, virtual worlds plus the ecosystem that works with the game sector on a B2B basis including: development/middleware platforms, payment platforms, analytics, offer & advertising platforms. Previously, he served as Managing Director at Unity Capital, a firm he founded in London in December 2004 advising on the Digital Media sector. Prior, Paul was the Head of Interactive Entertainment at Commerzbank Securities for about 4 years where he had global responsibility for the interactive entertainment sector. Prior to Commerzbank, Paul was on the media team at ING Barings for 2 years. Paul has helped media companies globally on transactions with a total value of over $1 billion. Paul has worked on a variety of transactions including cross-border M&A, IPO's, convertible bonds, private placements and strategic advisory with many digital media companies including: Unity Technologies, PlayJam, Channel Four, Infogrames, Ubisoft, Canon Europe, Criterion Software, Endemol, Teliasonera International Carrier, and Lionhead. Mr. Heydon earned both a MBA and a HBA from the Ivey School of Business at the University of Western Ontario in Canada.