Founded Rumblefish in 1996 after recognizing that music can create powerful emotional connections between organizations and their audiences. Paul also recognized that this is possible only when businesses have easy access to high-quality music. So he and his team began reinventing music licensing. A musician in his own right, Paul produced recordings with Grammy award-winning artist Sarah McLachlan, composed full orchestral scores for feature films, and frequently co-produces with established artists such as the King of Funk, George Clinton. Paul frequently shares his expertise with regard to music-related copyright issues, speaking at industry events and giving interviews to a range of media outlets, including CNBC, CNN, Inc. Magazine, the Wall Street Journal, and Billboard. Today, Paul's brainchild is thriving: the Rumblefish Music Licensing Store is widely recognized as the leading online source of music for businesses; and Rumblefish's sonic branding practice is setting the standard for the strategic use of music in building brands and delivering transformative customer experiences.