Person Details


I'm currently Chief Revenue Officer at Optimal, Inc. which provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company’s ad management platform,, provides robust technology integration with Facebook and other social media platforms. Optimal’s rich audience insight products help advertisers intelligently shape their media buying, page post strategies and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit

Previously, I built out North American sales and operations for TBG Digital, a successful UK-based social media buying agency and Facebook Ad API partner.

I formerly co-founded Incentive Networks (formerly known as Loyalty Ventures), operator of merchant-funded online loyalty programs for affinity and membership organizations in the U.S., Canada, U.K., France and Germany. We sold this business in July 2008 to Webloyalty, Inc.

I have extensive experience building internet businesses in a variety of leadership roles, including sales, marketing, business development, and product management.

Specialties:online marketing including direct response, customer retention, loyalty marketing, and paid display advertising in social media.

Experience (6)

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    Optimal, Inc.

    Aug, 2012
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    Edelman Digital

    Senior Account Manager,,, Account Manager,, Assistant Account Executive ,,,,Account Coordinator
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    Director, Business Development - Snap!,, Director, Business Development - BuyDirect,,,Director, Corporate Communications
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    TBG Digital

    SVP, US Managing Director
    May, 2010 - May, 2012
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    Incentive Networks

    Co-Founder/Vice President, Business Development
    2000 - Jan, 2010
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    Digital River

    Director, Strategic Accounts
    1998 - Jan, 1999

Education (1)