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General Information

Twitter@ptoland

Degrees

San Francisco State University (SFSU), BS 1992
Marketing

Current Companies

CRO
Director, Business Development - Snap!,, Director, Business Development - BuyDirect,,,Director, Corporate Communications

Former Companies

SVP, US Managing Director
Co-Founder/Vice President, Business Development
Director, Strategic Accounts
Senior Account Manager,,, Account Manager,, Assistant Account Executive ,,,,Account Coordinator

Web Presences

Tags

Patrick Toland

I’m currently Chief Revenue Officer at Optimal, Inc. which provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company’s ad management platform, optim.al, provides robust technology integration with Facebook and other social media platforms. Optimal’s rich audience insight products help advertisers intelligently shape their media buying, page post strategies and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit http://www.optimalsocial.com

Previously, I built out North American sales and operations for TBG Digital, a successful UK-based social media buying agency and Facebook Ad API partner.

I formerly co-founded Incentive Networks (formerly known as Loyalty Ventures), operator of merchant-funded online loyalty programs for affinity and membership organizations in the U.S., Canada, U.K., France and Germany. We sold this business in July 2008 to Webloyalty, Inc.

I have extensive experience building internet businesses in a variety of leadership roles, including sales, marketing, business development, and product management.

Specialties:online marketing including direct response, customer retention, loyalty marketing, and paid display advertising in social media.

Recent Milestones

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    Patrick Toland added a position as CRO at Optimal. (8/1/12)
    Posted 8/26/12 at 9:16am
  • Check
    Patrick Toland added a position as SVP, US Managing Director at TBG Digital. (5/1/10)
    Posted 4/24/11 at 9:23am
  • Check
    Patrick Toland added a position as Co-Founder/Vice President, Business Development at Incentive Networks. (1/1/00)
    Posted 7/26/13 at 12:59pm
  • Check
    Patrick Toland added a position as Director, Strategic Accounts at Digital River. (1/1/98)
    Posted 7/26/13 at 12:59pm
  • Check
    Patrick Toland added a position as Director, Business Development - Snap!,, Director, Business Development - BuyDirect,,,Director, Corporate Communications at CNET.
    Posted 7/26/13 at 12:59pm
  • Check
    Patrick Toland added a position as Senior Account Manager,,, Account Manager,, Assistant Account Executive ,,,,Account Coordinator at Edelman Digital.
    Posted 7/26/13 at 12:59pm

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Last Edited 11/12/13

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