Overview

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Primary Role
CRO @
Gender:
Male
Location:
Unknown
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Person Details

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I'm currently Chief Revenue Officer at Optimal, Inc. which provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company’s ad management platform, optim.al, provides robust technology integration with Facebook and other social media platforms. Optimal’s rich audience insight products help advertisers intelligently shape their media buying, page post strategies and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit http://www.optimalsocial.com

Previously, I built out North American sales and operations for TBG Digital, a successful UK-based social media buying agency and Facebook Ad API partner.

I formerly co-founded Incentive Networks (formerly known as Loyalty Ventures), operator of merchant-funded online loyalty programs for affinity and membership organizations in the U.S., Canada, U.K., France and Germany. We sold this business in July 2008 to Webloyalty, Inc.

I have extensive experience building internet businesses in a variety of leadership roles, including sales, marketing, business development, and product management.

Specialties:online marketing including direct response, customer retention, loyalty marketing, and paid display advertising in social media.

Jobs (6)

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Current

Director, Business Development ? Snap, BuyDirect; Director, Corporate Communications

CRO

Aug, 2012 - Current   (about 4 years)
Past
Started
Ended
Title
Company
Unknown
Unknown
Senior Account Manager
May, 2010
May, 2012
SVP, US Managing Director
2000
2010
Co-Founder/Vice President, Business Development
1998
1999
Director, Strategic Accounts

Education (1)

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