Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content’s corporate, business, consumer and legal initiatives.
Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.
Prior to joining CBS, Patrick spent more than four years at Google, Inc. He served as Director of Advertising sales strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Patrick also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing and corporate events.
Prior to Google, Patrick was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As Director of Jupiter’s online advertising service, Patrick led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in Ad Age’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, Conn.
| Company | Date | Round | Size | Participants |
| House Party | 1/06 | Series A | $1.25M | 6 |
