Primary Role
VP Content & Product Management at Pelmorex Media
Education
Oregon State University

Detailed Description

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Dr. Pellegrini has nearly 20 years of experience in research and audience measurement, most recently as vice president of research and new product development at Arbitron. Prior to that, he was VP of research at both TNS Media Research and BBM Canada, where, among other things, he worked on TV audience measurement using both panel and set-top box methodologies. He has also held teaching positions at The University of Guelph-Humber, McMaster University, and The Ohio State University.

Dr. Pellegrini earned his bachelor’s and master’s degrees in Geography from McMaster University in Ontario, Canada and his PhD in Geography from SUNY Buffalo.

Experience (7)

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    Pelmorex Media

    VP Content & Product Management
    2011
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    comScore

    Vice President of Research for International Operations
    Nov, 2008 - Nov, 2011
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    Arbitron

    VP Research, New Product Development
    2007 - Jan, 2008
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    TNS Media Research

    SVP Research
    2005 - Jan, 2007
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    BBM Corp

    VP Research
    2001 - Jan, 2005
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    MapInfo

    Director, Research & New Business Development
    1999 - Jan, 2001
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    The Ohio State University

    Assistant Professor, Department of Geography & Atmospheric Sciences
    1996 - Jan, 1999

Education (3)

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