Dr. Pellegrini has nearly 20 years of experience in research and audience measurement, most recently as vice president of research and new product development at Arbitron. Prior to that, he was VP of research at both TNS Media Research and BBM Canada, where, among other things, he worked on TV audience measurement using both panel and set-top box methodologies. He has also held teaching positions at The University of Guelph-Humber, McMaster University, and The Ohio State University.
Dr. Pellegrini earned his bachelor’s and master’s degrees in Geography from McMaster University in Ontario, Canada and his PhD in Geography from SUNY Buffalo.
