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General Information

Websiteconversionrater.com
Blogconversionrater.com
Twitter@patmccarthy
BirthplaceUSA

Degrees

University of Oregon, BS 1999
Computer and Information Science

Current Companies

CEO, Co-Founder
SVP Product

Former Companies

Vice President, B2B Marketing
Director of Business Development
Executive Producer
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Web Presences

Tags

Pat McCarthy

Pat McCarthy is currently CEO and Co-founder of GuideMe, a startup focusing on saving and sharing places you love and want to go.

Previously he was a Vice President of Marketing and Product Marketing at Yahoo! He joined the company in 2007 as part of the Right Media acquisition where he spent the previous three years in a number of roles for the company.

At Right Media he led the building of Direct Media Exchange, the first of the “ad network optimization” tools that have become popular in the display advertising market.

Prior to Right Media he was in charge of the ecommerce and content web business of Palo Alto Software where he operated PaloAlto.com and Bplans.com.

Pat also blogs at ConversionRater.com about advertising, web business, web analytics, and other various topics.

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Last Edited 7/30/13

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