Pam Kramer has over 17 years of experience leading the creation of new consumer categories. As GreenRoad’s General Manager for Consumer, Pam is leading the development of consumer business and product offering, applying GreenRoad’s award-winning technology and capabilities to meet the needs of individual consumers and personal auto insurers.
Before joining GreenRoad, she was most recently Chief Marketing Officer at Lending Club in early 2009, leading the company’s brand strategy, customer acquisition and development. Pam shaped the company’s overall positioning and dramatic growth with individual investors. Pam was also the Chief Marketing Officer of MarketTools, a leader in online market research innovation, from 2005 to 2008. In addition, she served as General Manager of Zoomerang (a division of MarketTools), a pioneer and leader in online surveys.
Before that, she spent nine years in marketing and product leadership roles with ETRADE Financial–from leading the design and development of the company’s first commercial Web site to becoming Chief Marketing Officer from 2002-2004. Before ETRADE, she was a co-founder of an award-winning multimedia software company in the early 1990s. Pam has a Bachelor of Arts degree in English Literature from the University at Buffalo and a Master of Arts degree in East Asian Studies from Cornell University.