Omer holds a Ph.D. in Computational Neuroscience and Physics from Brown University where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. Between 1999 and 2002 he was a consultant with McKinsey & Company, consulting high-tech and retail companies on strategy development. He specialized in analytical areas such as pricing, direct marketing, customer segmentation. Between 2002 and 2003, he was VP of Strategic Marketing at CDW/Micro Warehouse, a $6B direct reseller of technology products. Between 2003 and 2006, he was Sr. Director of B2B Marketing at Best Buy at it’s newly founded Best Buy For Business division. Dr. Artun was also an Adjunct Professor of Marketing at NYU Stern School of Business, teaching graduate-level relationship marketing and analytical marketing courses.