Oded comes from a rich and extensive background in media. Oded started his career in the radio were he founded and managed Israel’s most popular music radio station. In TV Oded started as an Executive Producer for prime time broadcast TV shows and later become head of original productions for the Israeli children channel, head of interactive and CCO of Noga communication, Israel’s biggest cable company. In 1999 Oded founded Valis, a mobile communities start up that was the first to introduce location based communities. following deals with Vodafone and Orange, Valis was sold in 2003 to Axis mobile. Oded also worked for McCann Erickson, BIP channel and Telad TV channel. At 2006 Oded joined the two founder of Valis in their new venture HIRO-Media the world leader for online video ad serving. Since 2005 Oded also serve as a scouter for international TV formats and brought to Israel global hits as “Are you smarter then a 5th grader”, “Moment of truth”, “Who do you think you are” and others.