Noah Zitsman has built software for fun and profit since 2002. He graduated from Tufts University and joined website analytics firm Insight First prior to their acquisition by 24/7 RealMedia, a leader in online advertising. At 24/7 he integrated ad serving and web analytics to create their behavioral ad targeting platform. When the biggest fish in advertising, WPP Group, acquired 24/7 in 2007, he sought out the thrill of startup life again and participated in founding startups Display Analytics, where he focused on analyzing advertisements in online visual media, and SagePoint Software, an enterprise level SaaS resource management portal. Most recently Noah worked on emergency notification and incident management systems for Send Word Now. Friends since middle school, Noah and Ryan finally decided to pool their talents and create Consmr.