Niren Hiro is the CEO of CrowdStar the creators of the social games Happy Aquarium, Happy Island, Happy Pets and Zoo Paradise.CrowdStar games are some of the largest on Facebook and have growing popularity on the Japanese social network Mixi across both the PC and advanced mobile phone platforms.Niren has 20 years of start-up and leadership experience at high growth Internet, mobile, media, and entertainment companies, including AdMob, Yahoo!, CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile (a France Telecom joint venture).
As the former Vice President & Managing Director of Asia-Pacific and Latin America for AdMob, Niren was responsible for the companyâ€™s strategy, partnerships and traffic acquisition, and business expansion.Prior to AdMob, Niren led the investment and operating strategy for Yahoo!'s Mobile division in Asia and the integration of Yahoo! Japan and Vodafone KK (Softbank Mobile).Niren has more than five years of angel investment, board, and advisory experience with early stage mobile companies in the areas of social networks, UGC, VOIP, messaging, image recognition, smartphone applications, m-commerce enablement, games, entertainment and publishing.
Niren has deep entrepreneurial roots. When he was 21 he founded a highly successful processed foods company in Japan, where he was born and raised, and today he is an angel investor in several promising mobile startups on different continents.Niren has a BS in Finance and a MBA from Boston University.
CEO & CO - Founder
2012 - Current (over 4 years)
MBA, International Business1992
|Nov 26, 2013||MacRumors - App Store Searches Now Compensate for Typos and Misspellings|
|Nov 26, 2013||TechCrunch - Improved App Store Search Engine Now Corrects For Users’ “Fat Finger” Mistakes & Other Misspellings|
|Aug 23, 2013||TechCrunch - Apple’s App Store Rankings Algorithm Changed To Consider Ratings, And Possibly Engagement|
|Jun 27, 2013||TechCrunch - Mobile Game Developer Crowdstar Chooses A CEO From One Of Its Own|
|Apr 4, 2013||Venture Beat - Why it's easier to get games discovered on Google Play than the App Store (exclusive)|
|Dec 24, 2012||TechCrunch - The Google Of The App Search Era Just Might Be Google|
|Nov 29, 2012||TechCrunch - SearchMan Gives Developers At-A-Glance Info About Their Apps’ “Discoverability” With New Search Visibility Scores|
|Oct 3, 2012||TechCrunch - Mobile Game Developer Crowdstar Chooses A CEO From One Of Its Own|