Niel Robertsonm, formally the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world.
Trada was the third startup that Niel founded including Newmerix, a software company specializing in change management for packaged applications, and Service Metrics, a venture backed startup company focused on providing an end user perspective of website performance. Exodus acquired Nielâ€™s biggest success to date, Service Metrics, in October of 1999.
In addition to the previous startups Niel has founded, he has also served as the CTO in Residence at Mobius Venture Capital, as well as a Venture Partner with Fidelity Ventures in Boston.
- 07/21/10 -techcrunch.com