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General Information

Websitetrada.com
Blogtrada.com/blog
Twitter@nielr1
BirthplaceCologne, Germany
Birthdate1/24/75

Degrees

Massachusetts Institute of Technology (MIT), BS 1996
Computer Science

Current Companies

CEO
Director

Former Companies

Former Financial Organizations

Venture Partner
CTO in Residence

Web Presences

Tags

Niel Robertson

Niel Robertson is the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Trada is the third startup that Niel has founded including Newmerix, a software company specializing in change management for packaged applications, and Service Metrics, a venture backed startup company focused on providing an end user perspective of website performance. Exodus acquired Niel’s biggest success to date, Service Metrics, in October of 1999. In addition to the previous startups Niel has founded, he has also served as the CTO in Residence at Mobius Venture Capital, as well as a Venture Partner with Fidelity Ventures in Boston.

Recent Milestones

Investments

Company Date Round Size Participants
Iggli 6/2007Angel3

Videos

Above:

Niel learns how Trada’s army of paid search experts can revolutionize his paid search campaigns. (Note: this is a dramatization)

Added: 6/29/10
Above:

Niel Robertson – Trada 1 of 2

Added: 12/17/11

Sources

  1. thealarmclock.com [edit]
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Last Edited 6/28/12

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