Niel Robertsonm, formally the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world.
Trada was the third startup that Niel founded including Newmerix, a software company specializing in change management for packaged applications, and Service Metrics, a venture backed startup company focused on providing an end user perspective of website performance. Exodus acquired Nielâ€™s biggest success to date, Service Metrics, in October of 1999.
In addition to the previous startups Niel has founded, he has also served as the CTO in Residence at Mobius Venture Capital, as well as a Venture Partner with Fidelity Ventures in Boston.
Dec 1, 2015 - Current (10 months)
Jun 1, 2009 - Current (over 7 years)
Board & Advisor Roles (1)Update
BS, Computer Science1996
|Jan 2, 2015||Feld Thoughts - Ben Mezrich’s New Book – Q|
|Mar 3, 2014||Xconomy - Adtech Startup Trada’s Execs Talk About Year of Transition, Future|
|Feb 26, 2014||Xconomy - Ramen Raises Cash for Crowdfunding and Collaboration Software|
|Aug 23, 2013||Xconomy - Trada Takes Inc.’s Top Spot for Fastest Growing Colorado Companies|
|Mar 1, 2012||Bloomberg - Taking Stock of Yelp's Ad Sales|
|Dec 30, 2011||Feld Thoughts - More On Recruiting Programmers To Your Startup|
|Dec 9, 2011||Gigaom - For online reputation, transparency is king|
|Feb 20, 2011||Gigaom - Nowhere to Hide: Assessing Your Work Reputation Online|