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Nicole M. Alexander is Vice President, Client Strategy of Marketing Evolution.

Ms. Alexander is charged to design, orchestrate, and improve client experiences. Her tasks include accelerating company growth by accessing existing and future marketer needs and ensuring Marketing Evolutions expertise and product offering meet those needs.

Previously, Ms. Alexander served as vice president at Pointlogic from 2008 to 2011; she led the client management and global marketing efforts for Pointlogic’s integrated marketing communications (IMC) product suite. During her tenure she developed Compose Digital, based on a white space in the marketplace paired with a direct client need. The research focused on IMC across digital channels to aid planners and insight teams in their communications process. Earlier, Nicole served as vice president, marketing for privately held firm Global Grind, funded by Accel Partners and Russell Simmons. She developed their communications and go-to-market strategy targeting a multicultural audience.

Previously, Nicole held key marketing roles, at such global brands as The Nielsen Company, Monster Worldwide, The New York Times Online, and advertising agency DAC Group.

Nicole received her BS in International Business from New York University. She holds a Global Executive MBA jointly conferred by New York University-Stern School of Business, London School of Economics & Political Science, and HEC School of Management, Paris.

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