Nicholas Fox is a business product management director on Google’s AdWords team. In this role, he leads product management for Google’s ads quality efforts, focused on optimizing the end user experience with ads displayed through Google’s AdWords program. He is responsible for the development and improvement of the algorithms that determine the display, ranking, and pricing of AdWords ads on Google and its partners. Nicholas also leads product management for AdWords bidding features, which enable advertisers to maximize their ad performance and simplify their bid management.
Prior to joining Google in 2003, Nicholas was a consultant with McKinsey & Company in Palo Alto, Calif., focusing on corporate finance and strategy for technology companies. He studied economics at Harvard College, from which he graduated magna cum laude.