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Nic Adler took the helm at The Roxy in 1998. His father, legendary producer Lou Adler, opened The Roxy Theatre the year Adler was born. After years as a band manager, promoter, and restauranteur, Adler launched a blog that went on to win The VH-1 Rock Honors award for Best Music Venue Website and is now the number one music venue on Twitter in the world. Adler is also a member of the Sunset Strip BID board of directors and helped create the community of businesses, The Social Strip. Now featured in The New York Times, Mashable.com, The Los Angeles Times and in cover stories on Venues Today and Nightclub and Bar, Adler is reinventing his club, his street and eventually his city using the fundamental concepts of community building inherent in social media

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