Neil Kataria is an entrepreneur and angel investor and is currently working on his next company, Blue Tiger Labs, which is developing a personalized, mobile commerce platform enabling consumers and businesses to maker smarter, local purchasing decisions. The mobile application, PriceSpotting, enables local price comparison of any item within a geographical area while enabling the community to share local products, in store pricing, unadvertised discounts, and insider specials.
Prior to Blue Tiger Labs, Neil founded newBrandAnalytics, a social analytics company in 2010 along with Kam Desai and Ashish Gambhir, which pioneered a new way for businesses to understand their customers through the social web at a store level. Backed by New Enterprise Associates (NEA), Revolution Ventures, TEF, and Thayer Ventures, the software platform converts unsolicited, publicly available customer commentary from social media posts into operational and customer loyalty intelligence for businesses. Neil has served on panels at the Cornell University's Center for Hospitality Research, the Michael Milken Global Institute, and many others sharing how newBrandAnalytics is ushering in a new the way for restaurants, hotels, retailers, and governments like the Government of Washington DC, Coffee Bean & Tea Leaf, PF Chang's, Ruby Tuesdays, Five Guys, Gordon Biersch, Potbelly's, Thinkfood Group, Stephen Starr Restaurants, Dick's Sporting Goods and Hyatt hotels do business in the new social economy.
Neil has spent half of my life creating software businesses that solve big, nascent problems for local merchants and large businesses. He also invests in those businesses through Blue Tiger Ventures and together with a team of advisors, he guides entrepreneurs as they transform prototypes into thriving companies that challenge convention.
Earlier, he co-founded Conformia Software, an enterprise product traceability software company which was acquired by Oracle.
Neil earned his BA in International Relations from the from University of North Carolina at Chapel Hill, and studied at the London School of Economics.
- 09/17/12 -techcrunch.com