Primary Role
Managing Director at Russell Reynolds Associates
Florida State University

Person Details


Ms. Usina has an impressive leadership & visionary background in the entertainment, sports, media and technology industries.

At JumpTV, Usina was responsible for guiding the company toward growth and profitability. JumpTV was successfully acquired in June’08. Prior to joining JumpTV, Usina was President of the XOS Broadband Network, which was acquired by JumpTV in September 2007 for $60.25M USD.

At XOS she was responsible for establishing the company as the leading technology partner for maximizing the value of content, commerce & services for collegiate and professional sports organizations and fans. Her focus was on the growth of the company through development and implementation of strategic partnerships, growth of a US sports client base from 20 to over 175 clients, diversification of revenue streams, a path to profitability, and exploration of the opportunities presented by multimedia channels from broadband to wireless to IPTV.

Usina joined XOS from Nokia, where she served as President of Nokia Canada, and previously as the General Manager of Entertainment and Media business for North and South America. At Nokia, Usina was responsible for overall business management and strategy, including structuring of new business models, expanding distribution channels, care, logistics, marketing and product management.
Prior to Nokia, Usina served as Director of Entertainment business development and sales programs at Yahoo!, where she successfully developed leading online properties and partnerships in the areas of Movies, TV, Games, streaming media and general entertainment to become the #1 trafficked properties on the web in their respective categories. Ms. Usina also secured initial and recurring deals with substantial advertising clients such as major Hollywood studios and TV networks. Prior to working at Yahoo!, she worked at which was acquired by Yahoo! for $5.7B during her tenure, While at, Usina played an integral role in developing’s sports properties from the ground floor to over 450 partnerships, including the NCAA and its member institutions, NHL, MLB, NFL & MLS teams, the PGA TOUR and others. She also led the marketing department and was fundamental in building brand awareness around the company’s name change from AudioNet prior to’s successful initial public offering (IPO). While at, she was instrumental in the marketing of the award-winning Victoria’s secret webcast in 1999.

Nada is an alum of Florida State University, where she attended on a swimming scholarship and received both here Bachelors and Masters Degrees. She has been awarded numerous awards in her career including being named the youngest recipient of Florida State University’s “Champions Beyond the Game” award as well as having the women’s locker room at the Aquatic Center named in her honor. She has been married to Garrett Usina for 12 years and they have a son, Vukasin. She is a native of Toronto, Canada.

Experience (6)

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    Russell Reynolds Associates

    Managing Director
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    President, JumpTV Inc.
    Nov, 2005 - Oct, 2008
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    President/GM - Canada
    2004 - Oct, 2005
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    GM-Entertainment & Media - North & South America
    Sep, 2002 - Jan, 2004
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    Director, Business Development & Sales Programs
    1999 - Sep, 2002
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    Director Sports Properties & Director of Marketing
    1997 - Jan, 1999