Moti Rafalin has led WatchDox since its inception. Before co-founding WatchDox, Moti was the General Manager of the Application Management Business at EMC. He led the acquisition of nLayers, which established the business unit, and transformed nLayers into a profitable business, doubling its team and quadrupling its revenue and product portfolio along the way. Prior to running that business, Moti was the Director of Business Management and Operations in the Resource Management Software Group, EMC’s $600m Systems Management division. Moti oversaw multiple functions, including business development, business operations and shared engineering. Moti led multiple acquisitions and OEM deals, and was instrumental in the technology strategy and technical integration vision for EMC’s biggest acquisitions, Documentum and VMware.