Mitch Lazar has over twenty years of experience in the media industry where he has built mobile businesses for some of the worldâ€™s largest media brands. Prior to Taptu, he was MD of Yahoo! Mobile Europe where he managed its mobile business and operations in the UK, France, Germany, Italy and Spain. Before joining Yahoo! in 2005, he spent 12 years at Time Warner, where he drove AOLâ€™s and Turner Broadcastingâ€™s wireless strategy and mobile distribution efforts worldwide. In the role, he partnered with hundreds of mobile operators globally to launch CNN and Cartoon Network mobile services. Lazar was an early pioneer in digital media and one of the founders of CNN.com in 1995. He began his career as a broadcast journalist, working in the US and South Korea.