Mr. Maseda is responsible for managing day-to-day activities, as well as strengthening Avisenaâ€™s ability to deliver service through management of operations throughout the organization. Mr. Maseda comes to Avisena from ADP TotalSource, a division of ADP (NYSE: ADP), where he held several senior leadership positions including Chief Operating Officer. While at ADP, he was instrumental in growing a $10M business to nearly $300M at the time of his departure, as well as exceeding financial results in all categories. Before his 11 year tenure at ADP, Mr. Maseda was a Manager in Strategic Services at KPMG Peat Marwick LLP. Mr. Maseda holds a Master of Business Administration from Harvard Business School.