Mike is the Co-founder, CEO & Chief Product Officer of Votigo, Inc.
Mike is a seasoned product leader with over 12 years of experience creating and managing consumer internet services with the past 9 years focused on online communities and user-generated media. He is responsible for strategic vision, product management, product development and operations. Prior to founding Votigo, Mike led the product management efforts for Yahoo 360°, Yahoo’s social networking service, helping grow it from its initial beta launch to over 13 million users worldwide. Prior to Yahoo, Mike served as General Manager of the Consumer Electronics division at ConsumerReview.com (acquired by E-centives), where he had P&L responsibility over a network of six community product review sites. He also held the position of Vice President of Business Operations in charge of product management, business development and overall operations for the company. Previously, Mike worked as a Product Manager at PointCast, Inc. Mike holds his Bachelor of Arts degree from Santa Clara University.
Since co-founding Votigo, La Rotonda has helped several leading consumer brands, including Victoria’s Secret PINK, ConocoPhillips, and Gardenburger, as well as top-tier advertising and marketing agencies, like Fleishman-Hillard, MWW Group, and Fanscape, develop and implement social media marketing campaigns.