Michael has been described by the Daily Telegraph as "a Rock Star version of Willy Wonka" and by the Independent as "a polite version of Bob Geldolf". He is the CEO, Creative Director and founder of tech start-up, turned entertainment firm Mind Candy. The company created the global kids hit Moshi Monsters, which has over 80m registered users online and has now expanded offline in to books, toys, music, trading cards, video games and a theatrical movie. Mind Candy are currently working on a number of major mobile launches to expand their portfolio and create magical brands with a digital heart.
Michael was appointed Officer of the Order of the British Empire (OBE) in the 2014 New Year Honours for services to the creative industries.
Mind Candy's first project was a global treasure hunt called Perplex City that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters.
Michael also co-founded Firebox.com, Berwickstock, PingPongFightClub.com and weekly London Tech social www.SiliconDrinkabout.com
- 10/02/14 -techcrunch.com
- 07/11/14 -techcrunch.com