|BI Norwegian Business School||1993|
Marketing technology strategist, experienced in acquisition and retention aspects of online marketing, online product management and strategy of SaaS, content and API solutions, P&L management of seven-digit online marketing budgets for both BtB and BtC oriented e-commerce platforms as well as user experience and conversion rate optimization
Comfortable working in an international environment as well as with remote teams on multiple parallel projects.
Both on the agency and client side I have overseen numerous functional site enhancements, site redesigns and re-platforming exercises from a strategy and product management perspective.
My mission at work is to use innovative online marketing technology and tactics which impact can be substantiated to drive increased interaction and engagement between the end users, the product and the brand.
Specialties: Marketing Technology Strategy for domestic and global brands; Direct to Consumer operational management for BtC and BtB markets; Creating and executing interactive marketing strategies for customer acquisition and retention; E-mail marketing; Conversion rate optimization, persuasion profiling and A/B + multi-variate testing; E-commerce and brand website redesign; Product management of SaaS and API online services; E-commerce infrastructure strategy and platform management