Michael Keferl came to Japan in 2004 after studying Telecommunications & Media at Ohio University and a 5-year production stint at Cox Radio. With CScout since shortly after arrival, he has studied the Japanese language and market while living in both the countryside and urban Tokyo, giving him the perspective of multiple cultures within contemporary Japan.
In addition to managing Japanese content for the Global Trendpool, Michael posts on and edits the CScout Japan blog, plans and conducts Tokyo Trend Tours, and spends a great deal of time out gathering information for clients in every nook and cranny imaginable. Outside of Japan, he has been requested as a speaker on topics ranging from Asian Youth Trends to Mobile Television.
