|The University of Texas at Austin, Ph.D||2007|
|Davidson College, BS|
As the founder of Adlucent, Michael brings over 11 years of experience in strategic search engine marketing for Internet retailers. Michael helped lead Adlucent to be one of the fastest growing advertising companies in the US serving clients across two dozen retail categories. Michael is responsible for strategic direction, technology, and culture at Adlucent. Prior to founding Adlucent, Michael attended University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree with honors from Davidson College.
Specialties:Internet marketing for online retailers.
Specific Areas: online retail, shopping search engine technology, merchandising, analytics, usability, Web design optimization, multivariate statistics, paid search marketing, and search optimizatio