Michael joined Highland in 1999 and serves as Senior Vice President. He is responsible for the firmâ€™s marketing programs, media relations, events, speaking, online and direct marketing activities across all funds and geographies. Michael also spearheads a number of key strategic market, portfolio and entrepreneurial development initiatives.
In his role, Michael advises Highland portfolio companies on marketing strategy, positioning, communications, programs and overall marketing effectiveness. Since joining the firm, he has had the opportunity to work individually with over 100 startups and emerging growth companies on a variety of marketing-focused initiatives. He has also focused on implementing programs that deliver competitive advantage for Highland portfolio companies. This includes CEO Summits, Marketing Summits, industry forums, best-practice workshops, the Highland Extranet and Highland Career Network, a first-of-its-kind industry program which has enabled Highland-backed companies to more effectively compete for talent across all levels of their organization.
As part of his charter, Michael looks to connect portfolio companies in other ways as well. In 2003, he created Courtside@Highland, Highlandâ€™s annual 3-on-3 basketball tournament and gathering to recognize the hard work by personnel at Highlandâ€™s portfolio companies. Michael and his team also designed and executed Highlandâ€™s 20th Anniversary Entrepreneurial Gala Celebration, the largest startup and entrepreneurial gathering ever held by a venture firm (over 1,000 participants, including 300 CEOs).