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Director of all things Web
Director of User Experience

Former Companies

Director, Web Marketing and Operations
Sr. Group Manager, Web Marketing Operations

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Michael Coleman

Web Innovator with more than fifteen years of Business-to-Business and Business-to-Consumer web experience in marketing, electronic commerce and website development. Accomplished creator of web properties that increase revenue, improve customer satisfaction, and achieve business objectives. Skilled in leading cross-functional teams through complex programs such as site architecture and design, application development, and deployment of content publishing systems.

Career Highlights • Created the design and architecture of the first retail site on the Internet, www.isn.com. • Created the first downloadable store for purchasing packaged software – www.software.com. • Designed the online purchasing process for SSL and WAP certificates – www.verisign.com. • Defined standards for industry based web analytics – www.webanalyticsassociation.org. • Launched Symantec’s first website on MSN.

Technical Knowledge & Skills: Online marketing and promotional programs, security and electronic commerce services, search technologies, reporting systems, content management, Web server applications, and scripting with XML, HTML, CSS, DHTML, JavaScript, ASP, .NET, PHP, JSP, Java, Perl, SQL, and Unix.

Key Systems: Omniture, WebTrends, Accrue, Salesforce.com, Eloqua, Microsoft CRM, SugarCRM, ExactTarget, Baynote, Google Search Appliance, Interwoven, Percussion, Adobe Publish, DotNetNuck, and SharePoint

Specialties:Visual and functional design (user experience, marketing effectiveness & lead generation); search engine marketing and management; system and software architecture, online purchasing technologies; content management and delivery; process analysis; site performance metrics, and team mentoring.

Recent Milestones

  • Check
    Michael Coleman added a position as Director of all things Web at Verious. (5/2/11)
    Posted 9/9/11 at 9:31pm
  • Check
    Michael Coleman added a position as Director, Web Marketing and Operations at TRUSTe. (6/1/10)
    Posted 3/26/12 at 9:19pm
  • Check
    Michael Coleman added a position as Sr. Group Manager, Web Marketing Operations at VMware. (6/1/08)
    Posted 3/26/12 at 9:19pm
  • Check
    Michael Coleman added a position as Director of User Experience at Tynker.
    Posted 4/2/14 at 1:27am

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Last Edited 4/2/14

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