Web Innovator with more than fifteen years of Business-to-Business and Business-to-Consumer web experience in marketing, electronic commerce and website development. Accomplished creator of web properties that increase revenue, improve customer satisfaction, and achieve business objectives. Skilled in leading cross-functional teams through complex programs such as site architecture and design, application development, and deployment of content publishing systems.
Career Highlights • Created the design and architecture of the first retail site on the Internet, www.isn.com. • Created the first downloadable store for purchasing packaged software – www.software.com. • Designed the online purchasing process for SSL and WAP certificates – www.verisign.com. • Defined standards for industry based web analytics – www.webanalyticsassociation.org. • Launched Symantec’s first website on MSN.
Key Systems: Omniture, WebTrends, Accrue, Salesforce.com, Eloqua, Microsoft CRM, SugarCRM, ExactTarget, Baynote, Google Search Appliance, Interwoven, Percussion, Adobe Publish, DotNetNuck, and SharePoint
Specialties:Visual and functional design (user experience, marketing effectiveness & lead generation); search engine marketing and management; system and software architecture, online purchasing technologies; content management and delivery; process analysis; site performance metrics, and team mentoring.