Primary Role
Founder/CEO at SavvyAuntie

Person Details


Melanie Notkin, currently CEO of SavvyAuntie, is a former interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital, American Express and L’Oréal.

When Melanie first became an Auntie in 2001, she found herself concerned by the lack of resources for modern Aunts. Realizing the size and understanding the needs of the market of women like herself, she launched SavvyAuntie in July 2008.

Experience (1)