|Cornell University, B.S.||2008|
|Applied Economics and Management|
As social media manager, Maya Grinberg is the voice of Wildfire. Her specialty is educating brands and businesses about the best practices and winning strategies of social media marketing. She has organically grown Wildfire’s social properties into the most engaged fan communities within the industry, with 145,000 fans on Facebook and 25,000 on Twitter, and counting. As a result, Wildfire owns over 90% of the engagement occurring in fan communities around social media marketing.
She is the producer of Wildfire’s popular monthly webinar series, which has drawn over 30,000 registrations in 2012. Wildfire’s May webinar, done in partnership with Advertising Age, became a U.S. trending topic on Twitter during the live event. In addition to writing the Wildfire blog, Maya’s writing has appeared in the Huffington Post, Social Media Examiner, Social Media Today, and Business2Community. Her report about Wildfire’s study on the effect of Timelines for brands received coverage in Forbes, TechCrunch, Mashable, ClickZ, and a variety of trade journals.
Maya has presented at the Clinton Foundation, the American Marketing Association (AMA), Social Media Camp, and the Social Media Strategies Summit. Prior to Wildfire, she worked at IBM in the Strategy and Transformation group, and at TechCrunch, on the CrunchBase property. She is a graduate of Cornell University.