Max was born in 1970 and studied visual media at the Vienna University of Arts. He spent the mid-90s in New York building The Thing, a Community and Internet provider for Artists. Since his return to Austria, he has been a member of various supervisory boards and held management and executive positions in the Internet-, Mobile Services-, and Retail-Business. In 2005 he founded â€œDomsich, Kossatz & Steinberger Beratungs OGâ€. DKS provides market and opinion data by analyzing online discussion boards, blogs, web pages and social communities. In december 2010 he founded egoArchive.