|Yale University, BA||2006|
Max Engel is currently the VP of Product for SpinMedia, the world’s largest collective of pop culture and music digital brands, which includes SPIN, Vibe, Celebuzz, Buzznet, The Frisky, Idolator, and more. In this role, Max leads the team of product managers and UI/UX designers responsible for all music and celebrity sites that collectively reach 40MM unique visitors a month. He also oversees the development and architecture of new content management publishing platform to power all sites in their portfolio. In addition, he manages a cross-functional “Labs” team that incubates new properties.
Before taking this position, he was the Director of Music Product for SPIN Magazine, where he was responsible for property’s digital initiatives, including the site, apps, mobile, and more.
Prior to that, Max was the Senior Product Manager for the Digital Entertainment and Games team at BBC Worldwide. He was responsible for the development of games and social experiences related to BBC brands and content.
Previously, Max worked in product management at Gravity, a startup building products and technology around “the Interest Graph”, an online representation of real world interests based on what people do and say on the social web.
Before joining Gravity in the summer of 2009, Max was the product lead for MySpaceID. Max joined MySpace in June 2008 to help create an open platform that gives developers access to the MySpace social layer. The initiative embraces standards such as OpenSocial, OAuth, and OpenID to provide a robust identity platform to the community.
Prior to MySpace, Max was at Yahoo!, initially with the Games team working on community tools for developers and players, and then later became a member the Yahoo! Open Strategy initiative where he worked on their application platform and OpenSocial implementation.
Max began his career at Helio, where he was the manager of New Service Planning. His job was to explore new product development opportunities, which included overseeing strategic explorations in mobile payment solutions via NFC and location-based social products.
He holds a BA in Psychology from Yale University.