Matthew is currently the Co-CEO and Founder of BO.LT, the radical new Page Sharing Service. He has started and run internet marketing software companies with his brother, James Roche, since 1997, and was among the first to recognize and address landing page optimization as a critical element in online media.
Matthew was a founder and the CEO of Offermatica, a landing page optimization and testing infrastructure company. Acquired by Omniture in 2007, it is now known as Adobe Test and Target and serves billions of optimized experiences every week. In 1996 he co-founded Fort Point Partners, an e-commerce systems integrator responsible for building Egghead.com, the first web site to sell $1,000,000 in one day, as well as Bestbuy.com, Nike.com, and others.
Matthew is a graduate of Yale University and has served on the boards of Envision Schools, a Charter School and Habitat for Humanity.
- 04/21/11 -techcrunch.com