| Website | ideaffect.com |
| Blog | blog.ideffect.com |
| @ideaffect | |
| Birthplace | Corpus Christi. Texas |
| Birthdate | 9/5/62 |
| University of Houston | 1990 |
Six years working for Investment Banks (1990 to 1996)
Five years in the technology business (1996 to 2001) as VP of Sales and Marketing for two companies primarily focused on developing Internet Based technologies for the Real Estate vertical.
Six years in the Mortgage Industry (2002 - 2008). Last position was as Marketing Director with one of the top on-line Mortgage Banks in the Country. I also Originated Mortgages.
Since 2007 I have focused on using a variety of Paid Search channels such as Adwords, Adcenter, display, remarketing & Consumer Shopping Engines to reduce conversion costs, increase sales and boost ROI for E-Commerce related sites.
• Manage paid search campaigns on Google, Bing/Yahoo, Advertising.com, Facebook, Linkedin, Criteo, Amazon, Shopzilla and several other CSE’s with an emphasis on reducing conversion costs and maximizing ROI. • Optimized campaign ads, keywords and landing pages to maximize Quality Score and conversion, • Maximized campaign performance through the use of automated rules, ad extensions, geo targeting, and contextual targeting, • Conducted keyword research and recommended selection, • Directed the production of landing pages, text, WAP, rich media and image ads, • Generated new marketing ideas by analyzing current and potential customer segments, • Track changes in competition, • Provide periodic reporting and consultation of campaign performance via custom reports in Google Analytics, Omniture, or Coremetrics and Raven Tools, • Optimized shopping feeds in E-Commerce websites. • Established tracking methodology for other marketing resources such as email and social media using the Google URL Builder. • Extensive use of Google Website Optimizer for A/B and Multivariate testing of landing pages that have increased conversion by as much as 300% • Extensive use of ACE (Adwords Campaign Experiment) to test ads and bids, Specialties
Paid Search and Display campaigns, retargeting, digital media planning, web analytics using SiteCatalyst v15 and Google Analytics, Abode Search Center, landing page optimization, Mediamind DSP.
